Hotel Industry Trends Page 2

Driven by debt restructuring deals, hotel investment activity is expected to remain stable across EMEA during 2012 with $11 billion worth of deals forecast for the year, reflecting transaction volumes similar to 2011 levels of $10.9 billion according to Jones Lang LaSalle Hotels' latest Hotel Investment Outlook report.

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With nearly $1.1 billion in hotel transaction activity across the country in 2011, the year ended as the highest year in volume since 2007 and the fifth highest year on record for volume since we began tracking trends in 1985. The overall transaction market saw strong improvements across all metrics. Complete details will be released in our 2012 Canadian Hotel Investment Report which will be published prior to the end of Q1 2012.

New York’s hotel room revenue per available room (RevPAR) increased by 7.4 percent through year-to-date November 2011, driven by growth in average daily room rate. Notwithstanding supply increases, Manhattan’s lodging fundamentals are expected to show ongoing strong growth in 2012.

TripAdvisor, Inc. (NASDAQ: TRIP) announced the results of its first-ever 360 degree survey, which reveals U.S. lodging trends according to those who know them best: travelers and hospitality business owners and managers.

On the one hand, 'the customer is always right'. On the other hand, you've got a business to run, and they sure can get in the way...(we've all had that feeling). But there are times when we need customers to 'make a better choice' - one that works for the business too. Smart operators learn how to say No without actually using the 'N' word...

With the U.S. lodging industry still feeling the effects of the recession, the country is missing out on a significant opportunity to increase jobs and GDP through international tourism, specifically, Chinese outbound tourism.

Data trends on cheapest hotel rates as well as median rate for three months of three, four and five star hotels across some of the major cities in Europe.

Published in conjunction with STR (Smith Travel Research) and endorsed by the Hotel Association of Canada. This publication summarizes weekly occupancy and average room rates from major cities in Canada.

Five of the ten European cities for which we present data this month registered Gross Operating Profit per Available Room (GOPPAR) growth in December according to the latest HotStats survey by TRI Hospitality Consulting.