Brandjacking Index®: How Brands Are Used As Competitive Weapons

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"Brandjacking Index®: How Brands Are Used As Competitive Weapons"

Learn from the hotel industry on how brands need to be more vigilant about protecting their bottom lines and their customer relationships on the Internet.

Hotel brands face a unique brandjacking challenge. Due to the fierce competition for travelers via paid search and other online marketing tactics, major hotel brands are losing more than two billion dollars a year in unnecessary commission payments and online traffic lost to competitors. The travel industry is well-established online, with a robust mix of channels, so these findings serve as a cautionary tale to other industries. Protecting your company's brand online means more than thwarting abuses and attacks--it means monitoring cyber-savvy competitors and partners, too. Download this white paper to find out what's at stake.

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