Quick Mobile Tips to Reach Business Travelers On-the-go

According to the recent Forrester Research study "Why Smartphones Will Become One of Travel's Two Most Imporant Touchpoints," 55% of U.S. business travelers said they use their smartphones to research or book travel. With the explosive growth of smartphone usage to shop for and book rooms, now is the time for your hotel to be "mobile friendly."

What is a mobile friendly website?
A mobile friendly site is basically a condensed version of a typical website. The mobile site can match the branding and design of a property's main site and include enough content to inform and entice travel shoppers. When a smartphone user visits a certain site, the site detects the user is on a smartphone and automatically displays the mobile friendly version of the site.

How Your Property Will Benefit
Mobile sites allow you to reach and inform business travelers on-the-go. These travelers often lack time and need to book hotel rooms on their smartphones. A mobile friendly site is the only way to effectively reach this growing group of business travelers. An easy to navigate mobile site with a simple page dedicated to business travelers, map, booking engine and phone number will help increase your overall traffic and revenue.

Mobile friendly websites have quickly become a necessity for hotels. They can be cost-effective and offer immediate benefits. If your property is not mobile friendly, now is the time. You can increase mobile revenue now, and watch it grow in the future with a properly implemented plan.


This article is brought to you by VIZERGY. VIZERGY is an award-winning website development and Internet marketing company specializing in providing innovative digital solutions for the hospitality industry. VIZERGY offers complete web presence management, including website design, mobile design, Internet marketing, search marketing, email marketing, reservation services and social media strategies that help hoteliers turn their website into their most-effective distribution channel. Helping drive online revenue since 1998, the company has propelled thousands of branded and independent hotels, resorts and property management groups to success.

For more information on VIZERGY and its services, please visit vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email william.b@vizergy.com. Join us on Facebook and Twitter.

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