STR Global Reports Europe Pipeline for July 2010

Among the countries of the region, the United Kingdom ended the month with the largest number of rooms in the total active pipeline with 26,653 rooms, followed by Germany (16,825 rooms) and Russia (16,067 rooms). The U.K. also reported the largest number of rooms in the In Construction phase with 11,381 rooms.

London, U.K., led the key markets in the region with 8, 072 rooms in the total active pipeline. Three other markets reported more than 3,000 rooms in the total active pipeline: Berlin, Germany (4,095 rooms); Moscow, Russia (3,999 rooms); and Vienna, Austria (3,256 rooms).

Among the Chain Scale segments, three segments each accounted for 15 percent or more of rooms in the total active pipeline: Upscale segment (24.0 percent with 28,331 rooms); Midscale with Food and Beverage segment (16.8 percent with 19,806 rooms); and the Upper Upscale segment (16.1 percent with 18,993 rooms).

* Includes those projects in the In Construction, Final Planning and Planning phases. 

About STR & STR Global

For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.

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