10 Marketing Trends to Watch in 2007 - By Kim T. Gordon, MSNBC

Here's the info you need on the most important trends and how to make the most of them to increase sales and grow your business in the New Year.

Consumer Trends

1. College Grads

If you're searching for the most effective way to reach this desirable prospect group, move your marketing dollars into online media. The internet is now the primary source of media and entertainment among college grads, whose top planned purchases upon graduation are professional clothing, travel/airline tickets, health insurance and furniture according to the 'Y2M: eGrad College Graduate Survey'. Nearly 80 percent of respondents are online purchasers, making them ideal candidates for your online campaign.

2. Affluent Working Women

The big news is that this group is increasing in size, and the best way to reach them may be online. According to The Media Audit, affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the internet during an average month. About half are now considered heavy users of the internet, while heavy use of radio, television, newspapers and direct mail has all declined within this group. To increase sales from this expanding audience, alter your media spending to place greater emphasis online.

3. Asian Population Growth

The southern region of the U.S. boasts the fastest Asian population growth rate (31 percent), followed by the Midwest (24 percent), the Northeast (23 percent) and the West (19 percent), according to an analysis of Census Bureau data in the 'American Community Survey' by Kang & Lee Advertising. Asians represent a prospect group with higher than average household incomes and education levels. Can you offer a product or service that will appeal to this growing market?

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Source - Entrepreneur.com

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