Hotel Industry Trends - Technology

'From Chaos to Collaboration' research study, commissioned by Amadeus finds augmented reality, gamification, intelligent passenger records, biometrics to drive change in the next decade, heralding a new era of travel collaboration

Last year the economy remained in 'recovery mode,' allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time in several years.

TravelClick (www.TravelClick.com), a leading global provider of revenue generating solutions for hoteliers, will present three webinars for hoteliers on December 14th to review findings from its 2011 Global Travel Agent GDS Study.

Armed with powerful mobile devices, consumers and employees have become the force behind a wireless wave of change. Whether they are seeking discounted prices or looking to coordinate a sales campaign, these mobile end-users are growing impatient with companies that are still trying to control behavior and the sharing of information. Enterprises that fail to learn how to give up some of that control and innovate to meet the evolving needs of their constituents could soon find themselves in the back of the pack.

The Cornell Center for Hospitality Research (CHR) has issued two new studies. One report offers a framework for managers to analyze their information technology integration. The other is a tool that allows managers to simulate their service operations, so that they can analyze costs and service levels.

Lodging Interactive has recorded and produced over 50 marketing podcasts since 2007 and has made them available to the hospitality industry.

Tomorrow’s travelers will expect even more convenience and functionality from their mobile devices, and corporations and travel management companies must meet those needs or risk being left behind.

A recent Motorola Solutions, Inc. (NYSE: MSI) study has uncovered fifty-six percent of hospitality organisations planned to raise mobile investments to better equip their workforces, improve operational efficiencies and ultimately enhance the customer experience.

Most business travelers plan their trips and make their hotel reservations ahead of time, but there's always a handful making last minute bookings on their smartphones.

Mojiva released the Travel Edition of the Mobile Audience Guide (MAG) with valuable insight for mobile advertisers into the travel behavior of mobile users.