Hotel Industry Trends - Internet

38.92% of all visits to the online 'Travel' industry went to the top 10 websites for the month of February, 2010. 48.19% went to the top 20 websites and 69.58% went to the top 100 websites. - More

If anything strikes fear in the hearts of hoteliers these days, it’s social media. Seemingly overnight, we’re expected to tune in to dozens of websites each day to make sure no one has badmouthed us or posted an embarrassing video. If they have, we’re obliged to respond in a courteous, guest-is-always-right manner, knowing that ev... - More

Our clients often ask us if they should use Facebook ads. Many hotels are skeptical about using the ads and question if they will be effective or not. We recommend that hotels do use Facebook ads, but that they do so with clear goals in mind, and that they follow best practices when it comes to designing, targeting, testing, and tracking their ads. - More

The latest eTRAK Full Year 2009 report on hotel bookings by channel yet again confirms that today, the online channel is the only growth channel in hospitality. In the difficult economic environment, when travel supply outweighed travel demand by far, Internet bookings for the top 30 hotel brands increased by a remarkable 6.6% in 2009 vs. 2008 (... - More

Conversion rate optimization is the key to achieving significant ROI in online advertising campaigns - More

The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. - More

Isn't That Like A Hotel Offering 3 Nights For The Price of 2? - More

10 essential web features lodging providers must have to surge ahead in this new decade - More

The travel industry has a pretty good handle on many aspects of its marketplace. For example, we know how many people in the U.S. travel, how often, what products they purchase, how they purchase them and how much they spend. We also know a great deal about the different segments of the travel industry: the transportation and accommodation eleme... - More

Growth in online travel bookings is rapidly shifting overseas, leading to a race to bolster operations in Asia and Latin America, the chief executives of two top online travel companies said on Monday. - More