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As a professional résumé writer with 11 years of
writing, hiring and managing experience, I've seen the same mistakes
time and again in résumés.
Mistakes in your résumé can damage or even kill
your career. Because a sub-standard résumé can prevent you from ever
being called for a job interview.
But don't worry! If your résumé isn't 100%
perfect, you're not alone. And help is just below, in this article.
Here are the five mistakes that ruin most résumés
(and what you can do to prevent them).
Mistake #1: No objective or summary.
By not describing what job or field you want to
work in, you start your résumé off on the wrong foot. Why? You force
the employer to read it all the way through to figure out what kind
of job you're suited for. You create more work for your busy reader.
This is the last thing you want to do!
If you know the exact job title you're applying
for, say so! Start the résumé like this:
OBJECTIVE Marketing Manager, where 10 years of
sales, marketing and management experience will add value to
operations.
What if you don't know the job title? Start your
résumé like this:
SUMMARY Seeking a position where 10 years of
sales, marketing and management experience will add value to
operations.
By starting your résumé with a clear objective or
a focused summary, you tell the reader exactly what you want to do
for him or her. This establishes a rapport and sets the stage for
the résumé. Which will greatly improve your results.
Mistake #2: Focusing on you and your needs.
This is the worst mistake you can make.
Unfortunately, it's also the most common.
Look, no employer wants to hire you. Employers
hate hiring! They only hire employees when they have problems to
solve. And no employer wants to spend a lot of time hiring you,
either, just as you wouldn't want to spend more time in a dentist's
chair than you had to.
So, your résumé must quickly answer the one
question that's on every employer's mind: "What can you do for me?"
Unfortunately, most résumés don't.
Most résumés start out like this: "Seeking a
position where I can utilize my skills in an atmosphere with
potential for career advancement ..." And so on. This sounds fine
and logical to the person writing the résumé. But it completely
alienates the person READING the résumé. Because this person -- your
potential employer -- has his own problems. He could care less about
your career aspirations or desire to make more money.
Instead, tell the employer how you can add value
to his/her operations, or contribute to efficiency. Notice this
opening summary again:
SUMMARY Seeking a position where 10 years of
sales, marketing and management experience will add value to
operations.
Now, what employer wouldn't want to talk to
someone like you, who's offered to add value to his operations? You
could also say: "... will contribute to operations" or "... will add
to profitability." The exact words don't matter. What does matter is
your focus on helping the employer meet his goals. If you do that,
your career will advance and you'll make more money.
Mistake #3: Focus on responsibilities instead of
results.
While it's important to tell the reader what
you've done at each job, it's far more important to spend most of
your time talking about what you accomplished and how you made
yourself valuable to past employers.
It's easy to do. Just think back on your daily
duties. What good things happened when you did your job well? Write
them down! Focus on results. The more specific, the better!
Instead of saying this: "Responsibilities included
(but where not limited to) implementation of policies and
procedures, training of new employees, interfacing with subordinates
and vendors, and light correspondence duties."
Say this: "Worked with staff and vendors to
increase product turnover by 15% and sales by 23% in five months.
Also trained 14 new employees, five of whom were rapidly promoted."
Mistake #4: Too many big words.
It's a shame how often a good résumé is ruined
when the author utilizes a superabundance of polysyllabic
terminology, or uses too many big words.
Don't hide behind your vocabulary. When your
résumé is not clear and to the point, the reader gets bored, time is
wasted and your résumé goes in the trash.
Simplify! Write as if you were talking to a class
of sixth grade students. That's the reading level all journalists
are trained to appeal to in their writing. If it works for America's
newspapers, it ought to work for you.
Instead of saying "implemented," try "adopted" or
"set up," for example.
Never "utilize" what you can simply "use."
Don't "interface" with people; "work" with them.
And never use "impact" as a verb. (Meteorites
hitting the moon are about the only thing that should "impact.") Try
"affect" instead.
Mistake #5: Spelling/punctuation errors.
Your spell-checker is not enough! You must read
through the résumé once for accuracy (numbers, dates, city names,
etc.), once for missing/extra words, and once more for spelling.
Then, show your résumé to several friends and ask
them to read it out loud. Listen to where they pause; this could
mean you've written something confusing or inaccurate. After you get
their feedback, revise the résumé so that it's 100% error-free.
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