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Ten Second Cover Letters
By Kevin Donlin,
CollegeRecruiter.com
Attention spans are shorter today than ever before.
You have just a few short moments to make an impact with your cover
letter and résumé.
Since the cover letter is what most hiring managers and HR people read
first, yours should make the most impact in the shortest time.
I submit that you have less than 10 seconds in which to make your reader
want to put down your cover letter, pick up the phone and call you for a
job interview.
Here are four ways to do just that.
- Limit yourself to five or six paragraphs.
The cover letters I write every day for clients are rarely longer than
five paragraphs. That's an introductory paragraph, three bullet points
to prove your skills and elicit curiosity, and a strong closing
paragraph. A cover letter with this concise format is easy to scan and
shows respect for the reader's limited time. If you need more room,
fine, but never exceed one page.
- Start smoothly. Your
first sentence is most important. Use it to give the reader context
for the rest of your letter. For example, it can be very effective to
simply say: "I'm applying for the position of Sales Rep, as advertised
in the Wall Street Journal." If you heard about the opening from a
friend, drop his name in that first sentence: "Jack Smith suggested I
contact you about the position of Design Engineer."
- Drop crumbs. I like to
include a "teaser" paragraph in every cover letter that says, more or
less, "Here's why you'd be crazy not to call me." Try something like
this:
"I've developed methods, which I can share with you, that have
produced a 15% gain in market share for my current employer over the
past 11 months, for $2.3 million in new revenue."
What's special about you? What can you do? Everyone is unique and
valuable in some way. Make sure this comes through in your cover
letter!
- Finish strong. Finish
your cover letter with emphasis on how you can help your prospective
employer. And, if possible, include a time when you'll call to discuss
their needs. Here's an example closing paragraph:
"Now I would like to bring these skills to work for you. I look
forward to speaking with you soon about the results you can expect
from me, and will call your office next Tuesday at 10:00 to answer any
questions you may have."
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Best of luck to you!
-- Kevin Donlin is the author of "Resume and Cover Letter
Secrets Revealed," a do-it-yourself manual that will help you find a job in 30
days ... or your money back. For more information, please visit
CollegeRecruiter.com
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