Hospitality Trends
February, 8 2018
 
 
 
How to Measure the Impact of Your Travel Advertising: Lookback Windows Explained
 
How to Measure the Impact of Your Travel Advertising: Lookback Windows Explained - By Dani Moragne
 
Lookback windows are crucial for any travel marketer’s attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, let’s review the five W’s of lookback windows. Read More
 
Winter Travel Trends Survey
Europe Bounces Back As a Top Travel Destination for Americans
Europe Bounces Back as a Top Travel Destination for Americans
 
Travelzoo (NASDAQ: TZOO) today published the results of the Travelzoo Winter Travel Trends Survey, reporting that Europe is once again a top travel destination for Americans. Five European countries - Italy, Ireland, France, Iceland and the United Kingdom -comprised half of the top 10 spots for vacation plans in 2018. Read more
 
Hotel Distribution
Hotel Distribution – Is It Optimized or Are You Leaving Money on the Table?
Hotel Distribution  Is It Optimized or Are You Leaving Money on the Table?
 
If you distribute hotel rooms do you know how well your systems are performing? Are you missing opportunities to sell inventory? Are you even aware of those potential losses to your bottom line? We’ve created a simple calculator to provide an indication of the power of using a performance monitoring and search and booking analytics tool to get better operational results Read more
 
Top Cities For Global Real Estate Investment
London Tops Global Real Estate Investment Despite Brexit Uncertainty
London Tops Global Real Estate Investment Despite Brexit Uncertainty
 
Los Angeles rises to second place for commercial real estate investment - Gap closing between 'Big Seven' and the chasing pack – Shanghai, Sydney and Amsterdam surging - Investors still cautious of cities in 'Emerging' economies, which struggle to reach Top 30 global rankings Read more
 
Global Airline Passenger Demand
2017 Marked by Strong Global Airline Passenger Demand, Record Load Factor
 
December passenger traffic results showed load factor climb to a record calendar-year high of 81.4% Read more
 
U.S. Hotel Stock Performance
U.S. Hotel Stocks Up 6.4 Percent for January 2018
 
The Baird/STR Hotel Stock Index outperformed the S&P 500 and the MSCI REIT (RMZ) during January. Read more
 
European Hotel Lending Survey
HVS Report - 2018 European Hotel Lending Survey (PDF Download)
 
This study presents the current lending environment for hotels. It consists of four topics, (1) lending parameters, (2) availability of debt by project and chain-scale segment, (3) loan characteristics, and (4) an outlook on lending criteria. Read more
 
Restaurant Trends
Restaurant Trends - Growing And Emerging Concepts - Change and Activity February 6, 2018
 
Update from Restaurantchains.net on growing and emerging restaurant concepts Read more
 
Food Waste Management
New Guides to Help Restaurants Reduce Food Waste
New Guides to Help Restaurants Reduce Food Waste
 
The two guides were created to help our industry implement strategies and best practices to cut food waste. Read more
 
Restaurant Tipping
Restaurants Have No Right to Take Employees' Tips - The Guardian
 
Trump’s labor department is planning to make tips employers’ property – a huge transfer of money from workers to owners Read more
 
Hotel Website Conversion Rates
Hotel Website Conversion Rates: Key Tactics for Improvement in 2018 - By Max Starkov
Hotel Website Conversion Rates: Key Tactics for Improvement in 2018
 
As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Today’s typical online travel consumer is exposed to over 38,983 micro-moments in any 60-day timeframe, during which time they visit an average of 18 websites via multiple devices in eight sessions before making a hotel booking (Google). Hotels are not just competing with OTAs, their competitive set, and Airbnb - they are also competing with every micro-moment that distracts the travel planner, such as emails, text messages, video, and social media feeds. Read more
 
Hotel Marketing Lessons
Rebranding Your Hotel? Five Marketing 'Gotchas'
Rebranding Your Hotel? Five Marketing 'Gotchas'
 
Hotel rebranding requires more than pretty pictures... Read more
 
Public Speaking
5 Presentation Tips for Leaders Who Fear Speaking at Meetings or Conferences - By Cathy Cook
5 Presentation Tips for Leaders Who Fear Speaking at Meetings or Conferences
 
In my early years as a Front Office Manager I remember how confident I used to be at running a meeting while I sat down at the conference table with my staff all circled around me. I had my agendas all passed out as I led the discussion, ticking off the agenda items one by one with my staff actively participating throughout. My meetings went off without a hitch! BUT – if I had to stand up in front of my staff (that I was totally comfortable with daily) I would crumble! Read more
 

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In Brief...
 

U.S. Employment Trends
U.S. Unemployment Rate for January Unchanged At 4.1%

Market Report Bali
Market Update: Bali Hotel & Hotel Residences - By Matt Gebbie

Market Report Portland, Maine
HVS Report - Supply-Induced Hotel Demand in Portland, Maine: A Case Study - By Erich Baum

NFL Relocation Impact On Hotel Markets
STR Releases Analysis of NFL Relocation Impact on Hotel Markets

Global Marketing Content
World’s Largest Tourist Market Has Gotten Even Larger!

 
 
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