Alliance With TravelCLICK Will Produce Studies To Help Hoteliers Improve Revenue Management Strategies For Electronic Channels
ITHACA, N.Y. — Soon hoteliers will get answers to key questions affecting reservation booking performance, thanks to a new strategic data alliance between the Center for Hospitality Research at Cornell University’s School of Hotel Administration and TravelCLICK, a firm that provides exclusive knowledge and tools to effectively benchmark hotel booking performance in the electronic marketplace.
The new alliance between the CHR and TravelCLICK is an opportunity for researchers to have access to comprehensive databases for study. Hotel School Professor Cathy Enz, executive director of the CHR, said: “One of the center’s objectives is to help the industry understand distribution-channel management. Access to the TravelCLICK database will enable our researchers to explore a variety of important aspects of reservation booking.”
“TravelCLICK has a responsibility to provide hoteliers with tools to manage their performance in the GDS [global distribution system] and Internet channels,” said Ray Cohen, president and co-CEO of TravelCLICK. “We are pleased that Cornell’s CHR will now be utilizing our extensive electronic databases to provide new insights and help that hoteliers can use in making their hotels more successful in the electronic marketplace.”
Sixteeen Hotel School faculty are currently research fellows with the CHR, which sponsors research aimed at improving the hospitality industry’s fundamental operating knowledge by bringing together the best insights of scholarship in hospitality and industry expertise. Development of the CHR’s research efforts is augmented by an industry perspective through the center’s advisory board and its 26 corporate sponsors. All studies are posted on the CHR web site: www.chr.cornell.edu.
The CHR also has strategic alliances with firms that collect data on lodging performance (Smith Travel Research and the Hospitality Research Group/PKF Consulting) and dining consumer behavior (Gazelle Systems). For more information on the CHR call (607) 255-9780.
The Center for Hospitality Research at Cornell?s Hotel School conducts and sponsors research studies aimed at improving the hospitality industry?s fundamental operating knowledge.
