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Choice Hotels International President and CEO Charles A. Ledsinger, Jr., today announced organizational enhancements that realign the company’s franchise sales strategy to ensure more consistent and strategic growth of its eight brands and create, for the first time, an executive level position dedicated to the company’s landmark fair franchising principles.
Vice President, Fair Franchising
Paul Sterbini, a ten-year Choice veteran who most recently served as vice president, franchise sales, has been named to the Fair Franchising post. “Our Fair Franchising Policy, established more than three years ago, dictates a corporate philosophy of fairness, integrity and trust in all issues relating to our franchisee customers,” Ledsinger said. “Paul’s intimate knowledge of our business, his long-standing relationships with many of our franchisees and his own personal integrity combine to make him the ideal executive for this critical position.”
Sterbini’s new responsibilities include ensuring communication and consistent application of Choice’s Fair Franchising Policy and its Impact Policy, considered one of the industry’s most comprehensive; management of the impact objection process; and development of processes to enhance impact issue identification and resolution. He reports to Thom Hall, vice president, brand management and strategy.
Realignment of Franchise Sales Force.
Ledsinger also announced a realignment of the company’s franchise sales force into three teams. The first team, charged with development of Comfort Inn, Comfort Suites, Sleep Inn and MainStay Suites brand hotels, will be led by David Pepper, newly appointed as vice president, franchise sales. Pepper joined Choice earlier in 2002 as senior director, business strategy; previously, he had held executive level franchise sales positions in the lodging industry.
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