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 Boutique Hotels & Resorts International(R) announced the appointment of Said Nefil as Vice President E-Distribution Worldwide.
After another year of continuous growth of new member hotels and total reservations handled in the USA, Europe and the Pacific, Boutique leads the electronic channels management for boutique hotels and resorts as it demonstrates leadership of the Boutique travel segment. Boutique Hotels & Resorts International(R) provides the only collection of hand-selected boutique hotels and resorts around the world.
"The decision to appoint an E-Distribution specialist reaffirms our position in bringing international luxury and business travelers the very best of boutique hotels through the electronic reservation channels. Travelers and Travel Professionals worldwide have embraced the boutique concept and our goal is to ensure our independent member hotels receive the best resources from Boutique to compete with the industry giants. For member hotels, having access to the travel industry's top talent for e-channel management underscores our commitment to the Boutique brand and membership value," commented EVP & COO, John Sears.
Mr. Nefil's intense background, through reservation and revenue management of hundreds of hotels and internationally recognized casinos, has provided him with significant global experience and a solid leadership role industry-wide as an authority on the electronic channels reservations network and the needs of independent boutique hotels. In his 14 professional years, he has led a variety of initiatives for an international hotel organization, a luxury hospitality group and a multi-national reservations organization.
"Said Nefil brings a wealth of knowledge, experience and professionalism to Boutique Hotels & Resorts International(R). We are very pleased to have Said leading our reservation and revenue management team. He is one of the most brilliant e-channel managers in the industry and will contribute to the continued success of our boutique hotel member's." Sears continued, "In addition to seeing to the needs of the independent boutique hotel members, Said will be responsible for 3rd party reservation transaction negotiations as well as single image inventory improvements, consistent best rate guarantee policy, and integrity of the Boutique brand across the internet and global distribution system worldwide." Said can be contacted at said.nefil@boutiquemail.com.
Boutique Hotels & Resorts International(R) awards a distinct identity to boutique hotels around the world that is recognized by travelers and travel professionals for a genuine boutique lodging experience. To member hotels Boutique is a full service strategic alliance featuring inventive marketing and the very latest in reservation and global distribution technology that gives independent boutique hotels the ability to compete with the major hotel giants. These unique, individual boutique hotels and resorts are showcased in three distinctive Collections: The Diamond Collection (discreet world class service), The Emerald Collection (the very best in their destination) and The Sapphire Collection (distinctive style and decor of locale). Boutique Hotels & Resorts International is a subsidiary of Toronto, Ontario (Canada) based AFM Hospitality Corporation (TSX: AFM).
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