Senior Manager, Marketing Platforms - Advertising Technology & Media Network
Senior Manager, Marketing Platforms - Advertising Technology & Media Network
Marriott International, Inc.
Hospitality - Hotel
Posting Date Feb 1, 2018
Job Number 170029CF
Job Category Sales and Marketing
Location Marriott International HQ, Bethesda, Maryland VIEW ON MAP
Schedule Full-time Relocation? No
Position Type Management
Start Your Journey With Us
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
The Senior Manager, Advertising Technology and Media Network will help Marriott's Global Marketing organization realize its vision of delivering data driven, customer centric, omni-channel marketing programs by selecting, deploying and evolving the company's advertising technology platform and media network.
This role will collaborate with partners across the organization and our media agency partners to understand stakeholder needs and challenges, define the vision and features for the advertising technology platform and media network, actively manage a product roadmap, and frequently communicate progress against both with partners and leadership.
The Senior Manager will keep our products innovating out in front of our competitive set by staying current on emerging technologies and business strategies in the programmatic ad buying, ad tech and related industries. They will be the company's resident expert on the purpose and proper use of DSP, SSP, DCO, and other ad tech products and functionality. They will ensure their products are tightly integrated with the rest of the Personalization and Marketing Platform through constant collaboration with other product peers on the team and alignment of roadmaps.
This role will champion the vision for the broader Personalization and Marketing Platform outside of the department, lead and manage cross functional projects and/or product development teams, and work with numerous different departments to realize this vision.
Frequent collaborators include Digital Personalization and other parts of Global Marketing, Customer Experience and Innovation, other Digital Product Management teams, Project Management/Scrum masters, IT Plan, IT Build, and Enterprise Architecture.
This role reports to the Senior Director, Personalization and Marketing Platform.
Education and Experience Preferred
4-year degree from an accredited university in from an accredited university in Business Administration, Marketing, or related major and 4+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance; OR
6+ years of relevant professional experience in of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
MBA or other graduate-level degree in relevant field preferred
4+ years product management and/or digital marketing experience
2+ years experience with AdTech platforms (e.g. DSP, SSP, DCO, Ad Server, etc.) is strongly desired
Experience working with Personalization, CRM, and/or ecommerce technology preferred
Knowledge and practice of core principals of software development lifecycles preference for knowledge in Agile practices
Proven skill in presentation, negotiation and persuasion of stakeholders
Proven skill in balancing product capability development with business risk management
Proven skill in leading and working across multiple and distinct functional organizations (e.g. IT, International, Marketing)
Strong ability to speak with technical and creative teams and translate these areas to business teams, with an understanding of impacts
Thrives in a fast-paced, entrepreneurial environment, but within a large, complex business
CORE WORK ACTIVITIES
Lead Development and Delivery of a World-Class Personalization and Marketing Platform
Develop and actively forward-manage the product roadmap for assigned product(s) including the Advertising Technology and Media Network
Serve as a key business SME and point of contact for assigned product(s) including the Advertising Technology and Media Network
Monitor the competitive market place and quantify new market opportunities
Help align the Personalization and Marketing Platform product roadmap with the roadmaps for various product teams including Data Strategy, CRM Platform, Content Management, M.com and Mobile App, and API among others while also balancing inputs from Personalization Activation and broader Global Marketing initiatives
Keep current on emerging technologies and business strategies that can enable increased relevancy for the guest across Marriott's digital products
Collaborate with other Product and Platform teams to leverage integrated and cross- product capabilities and align roadmaps Capability Analysis
Analyze and benchmark product performance in the marketplace
Continuously groom and ensure product backlog is aligned with current business priorities
Identify optimization opportunities to drive continuous product management
Identify and create mitigation plans for data and technology gaps that enable and accelerate future product capability development
Partner with other Global Marketing and Product teams to balance trade-offs in performance, features and speed-to-market Development and Delivery
Partner closely with IT Plan, IT Build and Enterprise Architecture to align business capabilities to technology and data strategies
Act as the main point of contact for IT Plan, IT Build and Enterprise Architecture to manage the technical planning and for Digital Project Management/Scrum and IT Build on the implementation of product capabilities
Drive product development through the entire product management lifecycle, from prioritization to release and sprint planning, manage business acceptance criteria, develop user stories, scenarios, and requirements
Partner with IT Plan to align any product development system dependencies with key platform initiatives and with other efforts in progress across digital channels including Marriott.com, Marriott apps, email, and paid media among others
Act as end-user advocate and ensure balanced decisions are made that consider development and support costs, risk, end-user experience, ongoing maintainability and reliability, and stakeholder needs across all digital business units
Ensure clear communication and coordination across business, design and engineering teams to manage the scope of each product launch for on time, on budget delivery of features
Define, document and drive key product business metrics and reporting
Help the Senior Director, Personalization and Marketing Platforms guide budget planning and manage product budget and timelines Activation Readiness & Support
Work with the Personalization Activation team to define, document and drive a baseline of key business metrics and reporting to ensure high product performance
Partner with Data Strategy, CRM Platform, IT and other development partners to ensure that the required capabilities and data are available within the timeframe required for activation of key personalization campaigns
Partner with the Digital Personalization Activation team to support go-to-market launch plans and continuous optimization tactics that leverage current product and platform capabilities
Assess and define any immediate capability gaps across current activation needs and prioritize into product roadmap backlog MANAGEMENT COMPETENCIES
Builds credibility with others and encourages strong working relationships.
Creates a work environment in which others feel comfortable sharing thoughts and feedback.
Shows awareness of how own behavior impacts others and the work environment.
Encourages others to work together. Customer Relationships
Models and empowers others to anticipate and respond to customer/stakeholder preferences and feedback.
Clearly explains policies in ways that create strong customer/stakeholder relationships.
Monitors customer/stakeholder satisfaction and takes appropriate action.
Resolves customer/stakeholder issues and concerns raised by others.
Creates an environment where everyone is valued and included.
Models and coaches others on representing the Company culture of service, opportunity, respect, and fair treatment.
Acts when others are treated unfairly or are not valued and respected for their unique skills.
Looks for and uses ideas and opinions from diverse sources.
Attracts, develops, and retains a multicultural and multigenerational workforce.
Gives all associates the opportunity to achieve their full potential.
Organizes activities that promote inclusion.
Maintains an awareness of changing customer/stakeholder and associate characteristics.
Generating Talent and Organizational Capability
Ensures the work is organized so it can be effectively completed.
Continuously improves work processes.
Brings together the appropriate mix of associate knowledge and skills to complete work.
Coaches others on scope of technical decisionmaking authority.
Uses meetings and other forums to regularly communicate status of work.
Provides, seeks, and acts on constructive feedback.
Develops others by identifying needs and providing resources in area of expertise.
Uses professional networks to attract top talent in area of expertise.
Participates in the hiring process and ensures successful onboarding of new associates.
Models and coaches others on staying calm and focused during stressful situations.
Communicates to others why change is happening and how it impacts their work.
Models flexibility when managing multiple demands and changing priorities.
Provides resources that help others deal with change and challenges.
Adjusts team and own priorities when experiencing change or challenges.
Determines how change impacts stakeholders and communicates concerns to leadership.
Communication and Professional Demeanor
Clearly presents complex information using different methods.
Adapts communication style based on the audience.
Demonstrates active listening to ensure understanding.
Models and coaches others on appropriately interpreting verbal and nonverbal behavior.
Models and coaches others on displaying professionalism and gaining respect from others.
Problem Solving and Decision Making
Identifies issues and makes suggestions to solve complex problems affecting daily work.
Models and coaches others on breaking complex issues into manageable parts.
Looks for and shares information with others before making a decision.
Models and coaches others on identifying and evaluating alternatives and their implications before making decisions.
Involves and gains agreement from others when making key decisions.
Makes complex decisions and works with others to implement solutions in reasonable amount of time.
Learning and Applying Professional Expertise
Sets own career goals and identifies developmental areas for self and others.
Uses resources and challenging assignments to improve performance of self and others.
Gathers, shares, and uses information about industry and discipline trends and best practices.
Budgets for training to support associate development, as applicable.
Coaches and holds others accountable for professional growth.
Ensures others understand how their work impacts property and team performance.
Coaches others on the drivers of performance and their impact on key business and property metrics.
Shows an understanding of how different customer/stakeholder groups have different revenue potential.
Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability.
Maintains advanced technical knowledge and skills and models their use for others.
Models and promotes the appropriate use of facilities, equipment, and materials to perform the job.
Demonstrates and shares expertise in policies, procedures, and legal requirements.
Manages and completes complex technical assignments and coaches others on solving advanced technical issues.
Demonstrates and reinforces technical standards and processes to support work requirements.
Identifies innovative technical approaches and communicates how they can improve processes or business functioning.
Building and Contributing to Teams
Promotes teamwork by explaining how each associate supports shared goals.
Builds commitment to team goals by explaining how they support department and property success.
Works with team members to solve issues and make decisions that impact them.
Manages disagreements among team members.
Recognizes department, team, and individual achievements.
Driving for Results
Creates a team environment that encourages accountability, high standards, and innovation.
Makes sure others understand performance expectations.
Sets and tracks goal progress for self and others.
Monitors the work of others to ensure it is completed on time and meets expectations.
Breaks down barriers so team members can accomplish their work.
Planning and Organizing
Prioritizes group activities based on importance, urgency, and impact to goals.
Manages team workload and delegates assignments appropriately.
Ensures team members have the equipment, materials, and other resources needed to accomplish their work.
Avoids conflicts when setting project timelines and communicates key milestones and deadlines to others.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.