Manager, Loyalty Acquisition & Marketing

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  • Marriott International, Inc.

    Manager, Loyalty Acquisition & Marketing

    Marriott International, Inc.


    Hospitality - Hotel

    Degrees Required:
    Not Specified

    Employment Type:

    Manages Others:



    Posting Date Mar 4, 2018

    Job Number 18000GP7

    Job Category Sales and Marketing

    Location Marriott International HQ, Bethesda, Maryland VIEW ON MAP

    Brand Corporate

    Schedule Full-time Relocation? No

    Position Type Management

    Start Your Journey With Us

    Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?


    This Manager, Loyalty Lifecycle Marketing will help execute the strategy around engaging our customer base to drive incremental revenue and increased engagement in the loyalty program(s). Reporting to the Senior Director, Acquisition & Lifecycle Marketing this person will be responsible for the execution of acquisition, activation, and engagement campaigns. This position requires a self-motivated professional who has a passion for delivering strong results but also ensuring that the quality of campaigns never suffer. This position works with diverse work teams comprised of Marriott associates and consultants to ensure successful execution of new or on-going programs.


    Education and Experience Preferred

    • 4-year degree from an accredited university in from an accredited university in Business Administration, Marketing, or related major and 3+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance;

    • OR

    • 5+ years of relevant professional experience in of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.


    Global Promotions

    • Helps manage a $140M+ promotional budget across approximately three broad, global promotions per year.

    • Creates a comprehensive, omni-channel marketing plan for each promotion including an aggressive test and learn agenda (creative, segmentation, channel expansion, technology expansion).

    • Responsible for the design and execution of all promotion related marketing assets.

    Acquisition & Activation

    • Accountable for driving and supporting new member acquisition activities to acquire more than 17M new members per year.

    • Develops and implements cohesive and integrated acquisition and activation campaigns.

    • Manages in-hotel enrollment incentive structure, budget, theme and communications.

    • Designs and executes new member acquisition strategies across email, digital and media channels.

    • Performs new member activation campaigns and promotions to support key program KPIs (e.g. enrollment with 2+ stays).


    • Coordinates with Continent teams to ensure successful pull through in each market.

    • Works collaboratively with internal and external Loyalty marketing agency resources to execute projects on schedule and on budget.

    • Monitors the industry and competitive marketplace to identify marketing opportunities and improvements.

    Delivering on the Needs

    of Key Stakeholders

    • Understands and meets the needs of key stakeholders.

    • Develops specific goals and plans to prioritize, organize, and accomplish work.

    • Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.

    • Collaborates with internal partners and stakeholders to support business/initiative


    • Communicates concepts in a clear and persuasive manner that is easy to understand.

    • Generates and provides accurate and timely results in the form of reports, presentations, etc.

    • Demonstrates an understanding of business priorities.


    Building Relationships

    Coworker Relationships

    • Builds credibility with others and encourages strong working relationships.

    • Creates a work environment in which others feel comfortable sharing thoughts and feedback.

    • Shows awareness of how own behavior impacts others and the work environment.

    • Encourages others to work together.

    Customer Relationships

    • Models and empowers others to anticipate and respond to customer/stakeholder preferences and feedback.

    • Clearly explains policies in ways that create strong customer/stakeholder relationships.

    • Monitors customer/stakeholder satisfaction and takes appropriate action.

    • Resolves customer/stakeholder issues and concerns raised by others.

    Global Mindset

    • Creates an environment where everyone is valued and included.

    • Models and coaches others on representing the Company culture of service, opportunity, respect, and fair treatment.

    • Acts when others are treated unfairly or are not valued and respected for their unique skills.

    • Looks for and uses ideas and opinions from diverse sources.

    • Attracts, develops, and retains a multicultural and multigenerational workforce.

    • Gives all associates the opportunity to achieve their full potential.

    • Organizes activities that promote inclusion.

    • Maintains an awareness of changing customer/stakeholder and associate characteristics.

    Generating Talent and Organizational Capability

    Organizational Capability

    • Ensures the work is organized so it can be effectively completed.

    • Continuously improves work processes.

    • Brings together the appropriate mix of associate knowledge and skills to complete work.

    • Coaches others on scope of technical decisionmaking authority.

    • Uses meetings and other forums to regularly communicate status of work.

    Talent Management

    • Provides, seeks, and acts on constructive feedback.

    • Develops others by identifying needs and providing resources in area of expertise.

    • Uses professional networks to attract top talent in area of expertise.

    • Participates in the hiring process and ensures

      successful onboarding of

      new associates.



    • Models and coaches others on staying calm and focused during stressful situations.

    • Communicates to others why change is happening and how it impacts their work.

    • Models flexibility when managing multiple demands and changing priorities.

    • Provides resources that help others deal with change and challenges.

    • Adjusts team and own priorities when experiencing change or challenges.

    • Determines how change impacts stakeholders and communicates concerns to leadership.

    Communication and Professional Demeanor

    • Clearly presents complex information using different methods.

    • Adapts communication style based on the audience.

    • Demonstrates active listening to ensure understanding.

    • Models and coaches others on appropriately interpreting verbal and nonverbal behavior.

    • Models and coaches others on displaying professionalism and gaining respect from others.

    Problem Solving and Decision Making

    • Identifies issues and makes suggestions to solve complex problems affecting daily work.

    • Models and coaches others on breaking complex issues into manageable parts.

    • Looks for and shares information with others before making a decision.

    • Models and coaches others on identifying and evaluating alternatives and their implications before making decisions.

    • Involves and gains agreement from others when making key decisions.

    • Makes complex decisions and works with others to implement solutions in reasonable amount of time.

    Learning and Applying Professional Expertise

    Applied Learning

    • Sets own career goals and identifies developmental areas for self and others.

    • Uses resources and challenging assignments to improve performance of self and others.

    • Gathers, shares, and uses information about industry and discipline trends and best practices.

    • Budgets for training to support associate development, as applicable.

    • Coaches and holds others accountable for professional growth.

    Business Acumen

    • Ensures others understand how their work impacts property and team performance.

    • Coaches others on the drivers of performance and their impact on key business and property metrics.

    • Shows an understanding of how different customer/stakeholder groups have different revenue potential.

    • Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability.

    Technical Acumen

    • Maintains advanced technical knowledge and skills and models their use for others.

    • Models and promotes the appropriate use of facilities, equipment, and materials to perform the job.

    • Demonstrates and shares expertise in policies, procedures, and legal requirements.

    • Manages and completes complex technical assignments and coaches others on solving advanced technical issues.

    • Demonstrates and reinforces technical standards and processes to support work requirements.

    • Identifies innovative technical approaches and communicates how they can improve processes or business functioning.

    Managing Execution

    Building and Contributing to Teams

    • Promotes teamwork by explaining how each associate supports shared goals.

    • Builds commitment to team goals by explaining how they support department and property success.

    • Works with team members to solve issues and make decisions that impact them.

    • Manages disagreements among team members.

    • Recognizes department, team, and individual achievements.

    Driving for Results

    • Creates a team environment that encourages accountability, high standards, and innovation.

    • Makes sure others understand performance expectations.

    • Sets and tracks goal progress for self and others.

    • Monitors the work of others to ensure it is completed on time and meets expectations.

    • Breaks down barriers so team members can accomplish their work.

    Planning and Organizing

    • Prioritizes group activities based on importance, urgency, and impact to goals.

    • Manages team workload and delegates assignments appropriately.

    • Ensures team members have the equipment, materials, and other resources needed to accomplish their work.

    • Avoids conflicts when setting project timelines and communicates key milestones and deadlines to others.

    Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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