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Industry Experts

How Metasearch Marketing Can Help Your Hotel - By Pete Dimaio

While paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel's rates into the travelers’ decision-making process. This is where hotel metasearch becomes so important, particularly for independent hoteliers.

Technology

Is Technology Bringing the Perfect Trip Nearer?

Steve Singh has been mulling the concept of the Perfect Trip in business travel for more than 10 years. The co-founder and former CEO of Concur, which sold to SAP in 2014 for $8.3 billion, believes a trip where a traveler's data is drawn from a single repository and can be shared across all travel suppliers to ensure a smooth and joined up journey is now more possible than ever.