Director, Cards Acquisitions (Bethesda or New York)

  • Go Back
  • Text Size:
  • Marriott International, Inc.

    Director, Cards Acquisitions (Bethesda or New York)

    Marriott International, Inc.


    Hospitality - Hotel

    Degrees Required:
    Not Specified

    Employment Type:

    Manages Others:



    Posting Date Feb 1, 2018

    Job Number 180000CD

    Job Category Sales and Marketing

    Location Marriott International HQ, Bethesda, Maryland VIEW ON MAP

    Brand Corporate

    Schedule Full-time Relocation? Yes

    Position Type Management

    Start Your Journey With Us

    Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?


    The Director Card Acquisitions, Global Card Program is a key member of the U.S. Cards Acquisitions Team. This role is responsible for developing marketing strategies to generate new card accounts for the American Express Luxury and Small Business portfolios, stimulating product awareness and consideration, and generating card member spend.


    Education and Experience Preferred

    • At least a 4-year degree from an accredited university in Business Administration, Finance, or Marketing. MBA degree preferred.

    • 8+ years of relevant professional experience in Cards, payments, marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.

    • Significant marketing responsibility, preferably overseeing a credit card portfolio, with a track record of growth


    Acquisition Strategy

    and Planning

    • Recommend acquisition strategies and targets for Luxury Consumer and Small Business cards

    • Manage loyalty acquisition budgets, recommend funding allocation and priorities for cards, channels, and key


    • Partner with bank on acquisitions strategy including priorities, channel goals, and innovation

    • Evolve advertising & media strategies to drive awareness and consideration, in partnership with agency and bank.



    • Develop marketing campaigns for Luxury

      Consumer and Small Business cards

    • Work with Analytics to develop propensities and modeling to effectively identify and target affluent


    • Work with Analytics to develop Small Business indicators and incorporate them into segmentation and

      targeting models

    • Manage campaign and segment optimization, as well as budgets to achieve acquisition KPIs.

    • Oversee marketing assets and offers across all internal marketing channels including digital, mobile, and email,

      partnering with channel owners

    • Optimize offers, partnering with the customer lifecycle marketing team to target the right offer in the

      member lifecycle

    External Paid


    • Develop external acquisition campaigns, managing creative, and segment optimization to achieve acquisition KPIs.

    • Manages the development of all marketing assets and develop campaigns for key segments

    • Manage robust testing of different offers to optimize acquisition efficiency

    Delivering on the Needs

    of Key Stakeholders

    • Understands and meets the needs of key stakeholders.

    • Develops specific goals and plans to prioritize, organize, and accomplish work.

    • Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.

    • Collaborates with internal partners and stakeholders to support business/initiative


    • Communicates concepts in a clear and persuasive manner that is easy to understand.

    • Generates and provides accurate and timely results in the form of reports, presentations, etc.

    • Demonstrates an understanding of business priorities.


    Building Relationships

    Customer Relationships

    • Shows an understanding of the needs of different customer/stakeholder segments and develops appropriate service strategies.

    • Creates

      a serviceoriented

      environment and empowers others to build strong customer/stakeholder relationships.

    • Monitors customer/stakeholder feedback and metrics to improve service delivery.

    • Uses appropriate risk management resources when serious customer/stakeholder situations occur.

    Global Mindset

    • Creates and coaches others on promoting an environment where everyone is valued and included.

    • Champions the Company culture of service, opportunity, respect, and fair treatment.

    • Ensures processes are in place to address concerns related to equity and fair treatment.

    • Brings together people with diverse backgrounds to drive innovation and engagement.

    • Establishes diverse partnerships across the industry, profession, and Company.

    • Champions the attraction, development, and retention of a multicultural and multigenerational workforce.

    • Ensures that all associates have the opportunity to achieve their full potential.

    • Implements programs that promote inclusion and engagement.

    • Ensures strategies are in place to promote inclusion, enhance engagement, and maximize business results.

    Strategic Partnerships

    • Builds strong working relationships across departments or teams.

    • Models and coaches others on creating an open, trusting, and supportive work environment.

    • Coaches others on how their behavior impacts coworkers and the work environment.

    Generating Talent and

    Organizational Capability

    Developing Others

    • Contributes to an environment that supports feedback and ongoing development.

    • Coaches others by providing constructive feedback.

    • Develops others by identifying needs and securing resources in area of expertise.

    • Builds relationships to attract talent and actively recruits candidates with skills in high demand.

    • Participates in the hiring process and ensures successful onboarding of new hires.



    • Continuously improves the structures and processes of program area.

    • Puts systems and processes in place to manage performance.

    • Brings together the appropriate talent levels and mix of skill sets to drive innovation and performance.

    • Establishes

      the scope of technical decisionmaking


    • Uses meetings and other forums to regularly communicate status of work.


    Communication and

    Professional Demeanor

    • Actively listens and uses appropriate communication styles to deliver information in an articulate, understandable, and engaging way.

    • Influences others to accept a point of view, gain consensus, or take action.

    • Keeps leaders informed about key issues.

    • Models and coaches others on displaying a leadership style that conveys confidence and gains respect from others.

    Leading Through Vision

    and Values

    • Models, coaches, and holds others accountable for leading ethically and with a high degree of integrity.

    • Promotes a convincing and inspiring vision for the direction of the Company, brand, and team.

    • Models and holds departments and project teams accountable for developing and implementing programs that reflect the Company's core values.

    Managing Change

    • Presents the need for change in a positive way that encourages commitment and action.

    • Encourages others to identify ways to implement desired changes.

    • Models and coaches others on staying calm and focused during stressful situations.

    • Models flexibility and adjusts others' and own priorities when managing multiple demands.

    • Manages stakeholder expectations during change.

    • Develops strategies and provides resources to implement change.

    • Takes steps to minimize the stress others feel when change occurs.

    Problem Solving and

    Decision Making

    • Models and sets expectations for offering suggestions and solving complex problems.

    • Uses data from different sources to evaluate alternatives, consider their potential impact, and make decisions.

    • Involves key stakeholders to gain agreement and support before making high impact decisions.

    • Makes key decisions and guides others to implement solutions in a reasonable amount of time.

    Strategy Development

    • Demonstrates a strong understanding of Company, brand, discipline, and program strategies.

    • Uses data to thoroughly evaluate opportunities and focuses on those with the greatest potential business impact.

    • Adapts global Company and brand strategies into plans that can be implemented within the business to maximize customer/stakeholder satisfaction and profitability.

    • Uses data to build program strategies and make the business case for stakeholder commitment.

    Learning and Applying

    Professional Expertise

    Business Acumen

    • Uses an understanding of market dynamics and the business environment to identify opportunities for improvement.

    • Monitors industry and market changes and adjusts priorities as needed.

    • Sets department or team standards and uses key business metrics to evaluate performance.

    • Models and coaches others on making business decisions based on data from a variety of sources.

    • Evaluates profit and loss statements, develops operating budgets, and conducts forecasting.

    • Demonstrates sound business judgment in addressing resource needs and improving efficiencies while balancing associate, customer/stakeholder, and financial results.

    Continuous Learning

    • Creates an environment where learning is valued and encouraged.

    • Models and sets expectations for others to evaluate own and others' strengths and developmental needs.

    • Secures resources and creates opportunities for self and others to improve performance through stretch assignments and other professional development activities.

    • Models and coaches others on staying current on industry and discipline trends and holds others accountable for using relevant best practices.

    • Establishes training requirements for the team and holds others accountable for meeting training goals.

    Strategy Knowledge

    • Maintains expert technical knowledge and skills and models their use for others.

    • Models and promotes the appropriate use of facilities, equipment, and materials to perform the job.

    • Models and coaches others on maintaining compliance with applicable laws and regulations.

    • Builds partnerships across teams to solve complex issues and improve performance.

    • Analyzes unique technical issues, systems, or problems that have broad impact.

    • Recommends and coaches others on technical standards and processes to support work requirements.

    • Generates and communicates the business case for applying innovative technical solutions that create value and/or mitigate risk.

    Managing Execution

    Building a Successful


    • Coordinates with other departments and teams and helps clarify the responsibilities of each group.

    • Communicates clear expectations about how departments, teams, and individuals contribute to success.

    • Considers associates' strengths and team dynamics when assigning work.

    • Coaches and holds others accountable for establishing teambuilding strategies and encouraging cooperation.

    • Involves team members in making decisions that impact the team.

    • Recognizes achievements that support department and team success.

    Driving for Results

    • Reinforces a team environment that encourages accountability, high standards, innovation, and strong business performance.

    • Works with others to establish shared and individual goals.

    • Monitors department, team, and individual performance.

    • Makes sure associates are clear on expectations, timelines, and budget requirements.

    • Identifies and focuses on business opportunities that have the highest value for the Company.

    Strategy Execution

    • Helps others understand work requirements by explaining why the work is important and by breaking down projects into manageable tasks.

    • Analyzes team and individual workload to prioritize tasks and delegate appropriately.

    • Identifies and obtains the equipment, materials, personnel, and other resources teams need to accomplish their work.

    • Establishes and coaches others on processes for monitoring work quality and project milestones.

    Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

  • Go Back
  • Text Size:
  • Ads by Nevistas

    Industry News
    Your Email Address
    Advertise Here