Director, Brand Partnerships - Marriott, Sheraton & Delta

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  • Marriott International, Inc.

    Director, Brand Partnerships - Marriott, Sheraton & Delta

    Marriott International, Inc.


    Hospitality - Hotel

    Degrees Required:
    Not Specified

    Employment Type:

    Manages Others:



    Posting Date Mar 5, 2018

    Job Number 18000MIH

    Job Category Sales and Marketing

    Location Marriott International HQ, Bethesda, Maryland VIEW ON MAP

    Brand Corporate

    Schedule Full-time Relocation? No

    Position Type Management

    Start Your Journey With Us

    Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?



    Director, Brand Partnerships Marriott, Sheraton & Delta Hotel brands provides leadership for the development and management of brand partnerships for these three critical brands in our portfolio. Responsibilities include developing the strategic direction, representing the Brands' business interests, building relationships with key executives at partner organizations, developing and managing the relationships and leading negotiations. The position requires strong relationship management, strategic thinking, planning, negotiation, communication, and analytical skills. Thinking outside the box is an essential skill, as is the ability to work with both internal and external stakeholders across disciplines (e.g., Global Marketing, Finance, Global Operations, eCommerce, etc.)


    position will be responsible for evaluating new brand partnership opportunities in a variety of industries. By fully leveraging the power of

    the Classic

    Premium brands in the portfolio, this role will engage current and new partners

    to bring brand

    experiences to life in ways that improve brand image metrics globally, drive engagement and loyalty through Marriott Rewards, and help create top-of-mind awareness and excitement around the brand with future generations of guests.


    • 4-year degree from an accredited university in Business Administration, Marketing, or related major

    • 8+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.



    a Full Service Signature Brand Partnership Strategy

    • Leads the process of developing a new partnerships strategy for the brand in partnership with Brand Management, Brand Marketing, and Global Marketing (Buzz Marketing) which will include identifying categories of partners in addition to

      individual partnerships

    • Identifies specific business goals that partnerships can influence and improve

    • Identifies

      gaps in current partnership strategy

    • Develops global activation plan integrated into CRM/Rewards, PR, brand/operations, brand marketing,

      and eCommerce

    • Ensures respective brand leader supports all partnership direction before final partnership terms

      and activation


    existing partnerships to deliver on business goals

    • Evaluates current partners against strategy and decides if we should continue, change, or end the relationship(s) to focus on new partners

    • Acts as the key managing representative - "the brand ambassador" - for all accounts, providing direction for the accounts and relationship management

    • Identifies specific opportunities within existing enterprise-wide partners for Full Service Signature Brand activation

    • Partners with Brand Management, Brand Marketing, and Global Marketing (Buzz Marketing) teams to ensure clarity of positioning, understanding brand business objectives, and purposes and timing of related key initiative roll-outs

    • Participates in the development of public relations and promotional strategies that feature

      brand partners


    new partnerships to deliver on business goals

    • Collaborates with consumer research team to identify areas for partnerships that evoke the essence of the brand and appeal to target consumers

    • Sources new partnerships in key categories to drive brand innovation, improve the overall guest experience, increase success (speed to market, acceptance) of new product and service innovation roll-outs and drive top line revenue.

    • Reviews partnership opportunities with Global Marketing team (Buzz Marketing) to ensure partnerships align to brand specific objectives without conflicting with

      portfolio partnerships or vendors

    • Researches, identifies and initiates negotiations with U.S. and international partners.

    • Manages all aspects of contract and contract negotiations.


    Key Contributions

    • Ensures partnerships enhance new product offerings like Wellness, Technology, Kids, or Beverage and Food.

    • Leverages existing portfolio business partners (e.g., American Express, JP Morgan Chase) and airline partners to deliver against our strategy



    • Experience in corporate marketing, partnerships, or agency side focused on partnerships or promotions.

    • Brand and/or Marketing experience providing working knowledge of five or more of the following areas: brand management, strategic alliances, direct sales, interactive/online services, advertising, promotions, hotel operations, loyalty marketing, and direct marketing.

    • Demonstrated ability to develop and implement successful marketing strategies for brands

    • Demonstrated ability to maintain and grow business of complex hotels with effective marketing plans and programs

    • Excellent relationship management and

      negotiation skills

    • Strong problem solving and decision

      making skills

    • Able to effectively prioritize

      multiple tasks for multiple stakeholders

    • Capable of listening and counseling stakeholders on best approach, including what non-value add efforts to drop

    • Understands how to apply and leverage marketing programs, platforms, and tools: direct marketing, ecommerce, advertising, events

    • Strong organizational skills and ability to handle multi-task assignments; excellent management and communication skills.

    • Demonstrated ability to lead and deliver results under difficult, stressful conditions, even when faced with complexity and ambiguity.

    • Strong relationship management, strategic planning, negotiation, communication, and analytical skills.

    • Strong business integrity

    • Ability to influence and build rapport across functional teams, even without supervisory authority




    • Adaptability Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

    • Communication Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

    • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

    • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

    • Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

    Managing Execution

    • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

    • Strategy Execution Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.

    • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

    • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

    Building Relationships

    • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.

    • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

    • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

    Generating Talent and Organizational Capability

    • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.

    • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

    Learning and Applying Professional Expertise

    • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

    • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

    • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

    • Brand Marketing, Brand Partnerships

    • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

    • Basic Computer Skills

    • Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

    • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.

    • Oral Comprehension

    • Listens to and understands information and ideas presented through spoken words and sentences.

    • Reading Comprehension Understands written sentences and paragraphs in work related documents.

    • Writing - Communicates effectively in writing as appropriate for the needs of the audience.

    Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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