Marketing Analyst

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  • Marketing Analyst

    Company:
    Best Western Hotels and Resorts

    Location:
    Phoenix
    AZ
    85027
    US

    Category:
    Marketing

    Degrees Required:
    Not Specified

    Employment Type:
    Full-Time

    Manages Others:
    No

    Requirements:

    As a Marketing Analyst working from our Phoenix corporate headquarters, you will support the Company's business development by providing insightful, actionable findings from data research such as consumer trends, user behavior, as well as optimization opportunities of each platform to support business decisions. You will be asked to make recommendations for improvements to digital channels and campaigns by analyzing reporting data. 

    Experience:

    • Minimum 3 years' experience in creating, automating and interpreting enterprise-level reports with some hospitality industry exposure
    • Minimum 2 years' report writing experience

    Education:

    • Bachelor's degree in E-Business, Marketing, Business or related field or an equivalent combination of education and experience

    Skills:

    • Proficient in MS Office, and SQL Developer
    • Highly organized, detail-oriented and able to meet deadlines on multiple, high-priority projects
    • Proven analytical and problem-solving skills

    Join us at Best Western Hotels and Resorts in an exciting role that will challenge your professional expertise while allowing you to have a direct impact on our bottom line!

    Related Keywords:

    PPC, pay per click, paid search, bid based ppc, cost per impression, CPM, cost per action, clickthrough rates, advertising, display ads, mobile advertising, adwords, meta search, blog, blogging, blogs, wom, buzz, Dogpile, viral, interactive, marketing analyst, analytics, analytical, advertising, marketing strategy, marketing strategist, keyword, optimization, ecommerce, metrics, tracking, research, reporting, advertising, public relations, branding, social marketing, Google Hotel Ads, Google AdWords, Google Analytics, TripAdvisor, MetaSearch, Kayak, Trivago, Marin, Double Click


    Requirements:
    Marketing Analyst

    Motivated.  Analytical.  Detail Oriented.  Strategic.

    If you have an insatiable hunger and constantly geek out over data and have an obsession with using the numbers to create actionable reporting, then we need to talk with you. 

    Bring your proactive sense of curiosity, strong analytics, to include advanced modeling, to Best Western Hotels and Resorts as our Marketing Analyst. You'll be an integral team member in a critical role that provides business intelligence by creating historical, current and predictive views of business operations. This is an exciting data-driven position that helps drive customer acquisition where you'll perform tactical execution and have a direct impact on our digital marketing footprint, specifically in paid search. Your relevant experience and critical thinking skills, preferably acquired in the hospitality and/or travel industry, will help you hit the ground running. And a background in advertising is huge plus!

    If you're looking for a new career home that welcomes your agile business mind and allows you to showcase your creativity for discovering exciting new ways of connecting with the audience, then this is the job for you.

    As a Marketing Analyst working from our Phoenix corporate headquarters, you will support the Company's business development by providing insightful, actionable findings from data research such as consumer trends, user behavior, as well as optimization opportunities of each platform to support business decisions. You will be asked to make recommendations for improvements to digital channels and campaigns by analyzing reporting data. 

    Experience:

    • Minimum 3 years' experience in creating, automating and interpreting enterprise-level reports with some hospitality industry exposure
    • Minimum 2 years' report writing experience

    Education:

    • Bachelor's degree in E-Business, Marketing, Business or related field or an equivalent combination of education and experience

    Skills:

    • Proficient in MS Office, and SQL Developer
    • Highly organized, detail-oriented and able to meet deadlines on multiple, high-priority projects
    • Proven analytical and problem-solving skills

    Join us at Best Western Hotels and Resorts in an exciting role that will challenge your professional expertise while allowing you to have a direct impact on our bottom line!


    Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,100 hotels in more than 100 countries and territories worldwide. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, and BW Premier Collection®; as well as its recently launched franchise offerings: SureStay®, SureStay Plus® and SureStay Collection®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand's North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won eight consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand's commitment to providing exceptional service and great value to AAA's 56 million members in the U.S. and Canada. Over 30 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western's partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.


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