Director, Marketing - W New York hotels & Hoboken

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  • Marriott International, Inc.

    Director, Marketing - W New York hotels & Hoboken

    Marriott International, Inc.

    New York

    Hospitality - Hotel

    Degrees Required:
    Not Specified

    Employment Type:

    Manages Others:



    Posting Date Feb 20, 2018

    Job Number 17002RQL

    Job Category Sales and Marketing

    Location W New York Downtown, New York, New York VIEW ON MAP

    Brand W Hotels

    Schedule Full-time Relocation? No

    Position Type Management

    Start Your Journey With Us

    Boldly coloring outside the lines of luxury, W turns the traditional notion of the extravagant hotel on its head. Our irreverent attitude and taste for excess redefine revelry for the modern jet set. Our guests have a lust for a life less ordinary that drives them to demand more, experience it all, and hit repeat. We share our guests' passions, providing insider access to what's new and what's next. Moderation is not in our vocabulary and we know that lust for life demands more, not less. W guests soak it in and live each day with a mantra: Detox.Retox.Repeat. If you're ready to create the energetic W scene that is magnetic to everyday disruptors around the world, then we invite you to explore a career with W Hotels.

    Focus : W New York (Union Square, Downtown, Times Square) & W Hoboken


    Functions as the leader of the property's marketing department for properties where marketing and programming drive the business needs of the hotels. Provides day to day leadership to marketing associates to achieve property marketing objectives with overall responsibility for driving top line revenues, hotel reputation in the market, and cut through guest experiences. Implements the brand's marketing strategy and applicable brand initiatives in all aspects of the experience, especially the sales process. This role is also focused on building long-term, value-based partnerships that that enable the hotel to be a leader in the lifestyle space and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with continent and global brand marketing for regional and national promotions pull through. Develops and implements propertywide strategies that deliver products and services to meet or exceed the needs and expectations of the brand's target customer profile and property associates and provides a return on investment to the owner and Marriott International. Annually draft, present and execute marketing plans on property with a focus on delivering credible, tone-setting and revenue driving initiatives with a focus on delivering marketable W content that provides a return on investment to the owner and Marriott International.


    Education and Experience


    • 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 8 - 10 years experience in marketing or related professional area.


    • 4 year college degree.

    • Demonstrated skills in supervising a team.

    • 10 plus years experience in the lifestyle marketing world, fashion, music, design, and fitness experience a plus, demonstrating progressive career growth and a pattern of exceptional performance.


    Marketing Leadership

    • Develops the annual strategic marketing and PR plan, as well as the marketing budget.

    • Serves as a key leader on the hotel's executive committee and drive brand and marketing culture throughout all facets of the business

    • Represents marketing and maintain a tight connection to hotels business and financial goals with above property leadership and hotel ownership

    • Manage marketing team where applicable

    • Researches competitor's sales and marketing team strategies to identify ways to grow occupancy and RevPAR and increase market share.

    • Attends sales strategy meetings to provide input on weekly and overall marketing strategy.

    • Crafts innovative marketing ideas and develops deployment strategies to continue to grow market share and fuel W's cool

    • Serves as the property marketing leader with General Manager, Ownership, Area Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.

    • Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.

    • Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives.

    • Interfaces with Field Marketing for support of hotel marketing strategy to drive ADR and revenue through hotel specific marketing, regional and national promotions.

    • Owns agency relationships for execution of strategic marketing plan (i.e. PR, social).

    • Performs other duties, as assigned, to meet business needs.

    • Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.

    Driving Marketing Excellence

    • Working alongside B&F teams develops regular programming calendars, and key showcase Happenings.

    • Develops initiatives around brand passion points driving guest experience and business goals.

    • Understands the business goals and regularly appraise and evaluate initiatives.

    • Supports the General Manager by coordinating crisis communications and leveraging field PR crisis team

    • Conceptualizes and drives cut through regular programming with B&F and marketing teams that generate word of mouth and positive PR traction.

    • Sets goals around regular programming, key happenings and communicate updates among hotel and above property teams

    • Drives footfall towards B&F venues with awareness of revenue goals.

    • Leads creative input, managing of budgets, all collateral design and production.

    • Connects with local and national PR teams as necessary.

    • Acts as primary stakeholder to Americas Field Marketing (demand generation) to optimize, design and build relevant digital channels, as well as hold them accountable for their digital e-commerce strategy.

    • Manages property content strategy (photo/video shoots, web, social).

    • Creates a best in class digital identity for the hotel that comes across social and digital channels for the hotel.

    • Works with appropriate hotel teams to manage reputation review sites in an on brand voice.

    Be The Brand Champion

    • Serves as hotel authority on the W Brand.

    • Responsible for pulling the W Brand through across departments (HR, Banquets and Catering, Sales, Welcome, etc).

    • Develops and manages internal key stakeholder relationships.

    • Develops strong community and public relations by maintaining property participation in local, regional and national cultural events and client events.

    • Serves the customer by understanding their needs and bringing programs to life that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.

    • Gains understanding of the brands primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns.



    • Adaptability Develops strategies and identifies resources to implement and manage change; models flexibility in adjusting priorities; and communicates the need for change in a positive way that encourages commitment.

    • Communication - Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action.

    • Problem Solving and Decision Making - Models and sets expectations for solving complex problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions.

    • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

    Managing Execution

    • Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.

    • Driving for Results - Focuses and guides others in accomplishing work objectives.

    • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed.

    Building Relationships

    • Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.

    • Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company's service standards.

    • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

    Generating Talent and Organizational Capability

    • Organizational Capability - Evaluates and adapts the structure of organizational units, jobs, and work processes to best fit the needs and/or support the goals of an organizational unit.

    • Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

    • Learning and Applying Professional Expertise

    • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

    • Business Acumen - Understands and utilizes business information (e.g., data related to employee engagement, guest satisfaction, and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

    • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

    • Devising Sales Strategies and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales strategies that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.

    • Sales Disposition - Energetic, proactive, takes calculated risks, and perseveres to attain goals.

    • Sales Opportunity Analysis - Ability to understand and utilize economic, financial, industry, and organizational data; accurately diagnosing customer needs and issues that can inform sales strategies.

    • Revenue Management - Knowledge of total hotel revenue management concepts, processes and strategies (including sales cycles and trends, account management, pricing, and inventory management).

    • Management of Financial Resources-Ability to analyze Profit and Loss (P&L) statements, develop operating budgets and revenue goals, forecasting, and capital expenditure planning; determining how money will be spent to get the work done, and accounting for these expenditures.

    • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

    • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

    • Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.

    • Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.

    • Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.

    • Writing - Communicates effectively in writing as appropriate for the needs of the audience. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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