Destination Manager - Brand, Marketing & Digital - South Central
Destination Manager - Brand, Marketing & Digital - South Central
Marriott International, Inc.
Hospitality - Hotel
Posting Date Mar 1, 2018
Job Number 170022BT
Job Category Sales and Marketing
Location , Houston, Texas VIEW ON MAP
Schedule Full-time Relocation? No
Position Type Management
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Reports to: Director, Account Management, BMD - South Central
The Destination Marketing Manager functions as the "destination expert" for their supported region, including key feeder markets. Provides day-to-day liaison support to the regional field marketing team while working closely with Marketing Knowledge Experts (KE) to verify Marketing initiatives are being executed for the region/destination in partnership with the Centers of Excellence (COE). Develops, with the BMD field marketing (FM) Director, destination-wide strategies that deliver products and services meeting or exceeding the needs and expectations of the brand's target customer profile while providing a return on investment to property owner(s) and Marriott International.
Education and Experience
- High school diploma or GED; 4 years' experience in the guest services, front desk, housekeeping, sales and marketing, management operations, or related professional area.
2-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major; 2 years' experience in the guest services, front desk, housekeeping, sales and marketing, management operations, or related professional area.
College (University) degree in Marketing, Hospitality Management, or related field preferred.
MBA or similar advanced degree a plus.
2+ years' managerial experience.
2+ years' experience in the field of brand marketing or marketing services support, digital marketing and social media experience.
Demonstrated ability to balance the interests and demands of multiple stakeholders.
Demonstrated ability to define success metrics blending awareness and tactical ROI initiatives.
Hotel property experience, hotel field marketing experience, or related preferred.
Lodging marketing or operational experience with multi-national chain; or,
Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
Demonstrates an understanding of brand, marketing and digital strategies and their application to the supported markets and its consumers.
CORE WORK ACTIVITIES
Managing Marketing Activities
Develops, with the BMD FM Director, destination-wide strategies that deliver products and services meeting or exceeding the needs and expectations of the brand's target customer profile while providing a return on investment to property owner(s) and Marriott International.
Develops the destination marketing plan and manages the destination marketing budget.
Completes relevant trainings to develop a thorough understanding of the lodging business (e.g., hotel operation, industry drivers, challenges, competitors, MI's position in the global marketplace) and cutting edge marketing trends that unveil growth opportunities.
Verifies strategies meet the marketing needs of all participating hotels for the supported markets and pulls through new marketing programs/products/services to confirm successful, brand appropriate local implementation.
Works with COEs, KEs and other MI teams to execute key marketing and digital activities.
Responsible for verifying the proper pull-through of campaigns/strategies at the destination level; as well as vocalizing destination/market specific business needs to garner support.
Shares quantitative view on how various channels/activities support destination business objectives (e.g., anticipated ROI per channel) and sets goals/targets.
At a minimum of once per quarter, review hotel performance, business/economic trends and updates marketing plans as needed.
Serves as the primary liaison for Online Travel Agencies (OTAs) related to destination trends, competitive information, destination/regional performance for all hotels (including brands); responsible for educating revenue management and field marketing associates on OTA best practices and tactics that can positively influence hotel visibility and bookings in support of destination marketing activities.
Determines KPIs and specific goals for the assigned destination(s), monitors progress against those goals and provides reports and information about progress.
Communicates best practices and collaborates with other Field Marketers, leveraging BMD communication and collaboration tool while maintaining accurate hotel marketing information within hotel's Property Portal (i.e., StarForce).
Stays in contact with Leisure Sales leaders to verify parity in all channels is maintained and capitalizes on destination marketing opportunities with wholesale partners.
Serves as the key contact for distribution customers to maintain industry knowledge on trends, performance, competitive markets and local competition.
Develops and owns relationships with CVB's, impacting the destination to maximize MI's visibility in joint-marketing efforts, as well as ability access to data and strategically partner to elevate Marriott's hotels in the destination.
Provides customer intelligence in evaluating the market and economic trends that may lead to changes in marketing strategies.
Reviews key revenue management reporting such as the Smith Travel Research STAR report, competitive shopping reports; uses other resources to maintain an awareness of each hotel's market position within the region.
Leads "high supply" efforts for their respective destination markets; this includes regular reporting and check list strategy/tracking.
Develops an understanding of unique customer segment interests and buying patterns; finds relevant research and information to remain current, especially related to segments relevant to supported hotels.
Develops extensive knowledge of COE capabilities; manages the timeliness and quality of all COE deliverables.
Develops an understanding of how to promote hotels using applicable loyalty program and redemption models.
Attends quarterly revenue strategy meetings and adjusts marketing strategies to meet the business needs of the destination.
Participates in business planning with the Regional FM team on an as needed basis (i.e., quarterly, annually, etc.).
Suggests innovative marketing ideas and proactively develops deployment strategies to continue growing market share.
Participates in and practices daily service basics of the multiple brands; verifies what key initiatives related to Resorts, Leisure, and Group impact the destination.
Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.
Drives source market business; including partnering with global counterparts to identify potential opportunities.
Performs other duties, as assigned, to meet business needs.
Building Successful Relationships
Serves as the single point of contact to lead destination marketing efforts and gain alignment on needs and opportunities that benefit participating hotels.
Develops strong partnerships with local organizations (i.e., CVBs, local tourism boards) to further increase brand/product awareness and leverage joint-marketing.
Liaises w/BMD partnership domestically/internationally (loyalty, partnerships, offers, promos).
Develops and manages internal key stakeholder relationships.
Communicates destination marketing strategies to regional FM team and gains their feedback and input pertaining to participating hotels' needs.
Builds strong relationships and stays connected with Sales and Revenue Management counterparts to help deliver an integrated SMR capability; includes awareness of available trainings and changes in SMR strategy.
Develops strong community and public relations by obtaining property participation in local, regional and national tradeshows and client events.
Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
Gains understanding of the hotel's primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
Monitors the effective customer feedback through distribution partner reviews and works with FM team to see ways to address issues or channel to proper operations leadership.
Develops strategic working relationships with social media champions at each property to proactively position and drive sales to the property.
Serves as primary liaison for OTAs related to destination trends, competitive information, destination/regional performance for all hotels/all brands.
Responsible for educating revenue management and field marketing on OTA best practices and tactics that can positively influence hotel visibility and bookings.
Supports properties as key contact with OTA accounts and works in conjunction with Regional Revenue Management Director and on-property Revenue Managers on initiatives related to booking performance, competitive insights, cooperative marketing opportunities/spend, while ensuring property content displayed on OTA partner sites supports the hotel's booking and revenue objectives.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.