Vice President, Global Brand Marketing (AC Hotel, Aloft, Element, Moxy)

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  • Marriott International, Inc.

    Vice President, Global Brand Marketing (AC Hotel, Aloft, Element, Moxy)

    Marriott International, Inc.

    New York

    Hospitality - Hotel

    Degrees Required:
    Not Specified

    Employment Type:

    Manages Others:



    Posting Date Mar 08, 2018

    Job Number 18000O7Y

    Job Category Sales and Marketing

    Location , New York, New York VIEW ON MAP

    Brand Corporate

    Schedule Full-time Relocation? No

    Position Type Management

    Start Your Journey With Us

    Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

    The Vice President, Brand Marketing, is a key member of the Global Brand Management organization and leadership team. He/she functions as the strategic and consumer marketing leader for the designated brand(s). This position will lead all aspects of the consumer and marketing expertise, strategic direction and insight regarding global brand marketing plans, strategies, creative, messaging, partnerships and program activation and advertising/marketing communications, including web development and all paid, owned and earned media planning and execution. This role also oversees the creation of brand marketing and brand voice activation platforms to support driving sales (B2C and B2B), marketing, public relations and Digital at all touch points including the owner and franchisee community. The role liaises with all marketing related disciplines in the organization (e.g. continents, field marketing, PR, digital, etc.) to drive the execution of the brand marketing vision and supporting strategies around the globe.


    Education and Experience Preferred

    • 4-year degree from an accredited university in Business Administration, Marketing, or related

    • 12 years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.

    • Prior lifestyle branding / brand marketing experience (lifestyle brands)


    Establishing and executing the global brand marketing plans

    • Protects, celebrates and grows the brand(s), enhances marketplace relevance and delivers the brand promise.

    • Develops and ensures implementation of integrated global sales and marketing plans, as well as programs to continue to successfully position the brand(s) and achieve specific plan objectives and category leading RevPAR and market share premiums.

    • Develops marketing, competitive and consumer insights to inform the business, marketing plan, as well as marketing activities.

    • Provides executive oversight, functional and business expertise to ensure the successful execution of brand marketing strategies and programs.

    • Partners with brand management team to establish and evolve the brand positioning and ensures the proper and cohesive articulation of the brand's proposition to consumers in on-property and all other communication channels.

    • Directs, develops, creates, and measures impact of brand marketing to include:

    • brand voice, marketing activation and supporting guidelines

    • brand messaging, advertising, photography and guidelines

    • brand integration, direct marketing, website development, HWS, paid search digital and, channel planning and optimization, media mix/planning, promotions

    • social media strategy and execution

    • public relations

    • integrated brand experience partnerships (and their execution on-property)

    • experiential marketing and events, marketing innovation,

    • key continental regional pull through strategies and tool content development in partnership with the continent marketing teams

    • Responsible for developing toolkits and other resources for local hotel marketing executed by franchisees and/or the regional field marketing organizations.

    • Creates solid creative briefs that logically tie to impactful consumer insights leading to best in class creative work from Marriott's agency partners.

    Supporting the global positioning and growth of the brand(s)

    • Partners/works with key organizations including global marketing, public relations, sales, global marketing, finance, owner / franchise services, development, revenue management, digital, regional sales/marketing leaders and other functions to drive effective, on-brand execution and results requirements of the plan.

    • Interfaces with Global Sales to develop and execute appropriate field sales and marketing plans globally.

    Managing marketing budgets, scorecard results

    • Develops annual marketing program budgets and allocates budgets by program based on the marketing plan. Maintains tracking and reporting of key budget operational processes and reports throughout the year.

    • Works with Consumer Insights, Reporting & Analytics, Finance and other groups to develop/maintain marketing scorecard processes and reports throughout the year (metrics include: program revenue, profit, key awareness and perception shift measurements, paid search revenue, digital results and other metrics as pre-established in the marketing plan).

    • Holds accountability for ensuring marketing program budgets and administrative budget targets are met and not overspent

    Managing Stakeholder Relations

    • Partners with key stakeholders to ensure effective execution of brand marketing plans.

    • Advocates the brand's marketing strategic vision with the ownership community, advisory boards and other key stakeholders

    • Drives the organizational alignment and accountability for successful outcomes of brand initiatives with the market, and other functional areas; ensures strategies address relevant stakeholder needs and competitive environment; executes accordingly.

    • Creates informal mentor relationships with other brand representatives to create a climate of teamwork and learning.

    Leading and Managing Teams

    • Creates a synergistic leadership team and business environment that encourages accountability, high standards, and innovation to consistently deliver positive business results.

    • Hires, develops, and retains diverse talent that makes a strong, positive impact on the organization.

    • Sets clear organizational goals and expectations for direct reports using the performance review process and holds team accountable for performance.

    • Continuously improves team and job structures and ensures clear leadership accountabilities are in place.

    • Builds teams with the appropriate mix of talent and skills to drive innovation and performance. Identifies talents of direct reports, and assists with their growth and development plans.

    Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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