Latest
TravelBoom Welcomes Mackenzie Livernois As Business Development Specialist
In her previous position as a Digital Marketing Consultant at Shift Digital, Livernois regularly audited websites for over 80 dealerships nationwide and provided expert consultation on email marketing practices.
Industry Experts
Evolving Past 'Return On Ad Spend' As the Primary Marketing KPI - By Stephanie Smith
Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started.
Technology
On-the-Go and In-the-Know: Why Mobile Procure-to-Pay is the Key to Gaining a Competitive Advantage in Hospitality - By Johannes Vocke, CFO, FutureLog
For many hotels, procurement advancements are being made possible through the use of e-procurement: Web-based solutions that facilitate end-to-end purchasing activities. Now that over half of workers globally use smartphones for business-related tasks, P2P software (also known as e-procurement) with mobile support offers even greater flexibility for hotels aiming to transform their processes digitally.
Development
IHG Hotels & Resorts' Midscale Conversion Brand Garner Continues Global Expansion
IHG Hotels & Resorts (IHG) continues the growth of its newest midscale conversion brand Garner hotels, which is now available across IHG's Europe, Middle East, Asia & Africa (EMEAA) region. This marks another milestone towards Garner reaching its goal of more than 500 hotels in the next 10 years, and 1,000 hotels over the next 20 years.
