VFM Leonardo Announces New Facebook App for VBrochure

When VFM Leonardo learned that a combination of imagery with customer/peer reviews and comments is the ultimate and preferred shopping experience for online travel shoppers (through independent studies as well as their own) they knew they needed to find an easy way for hotels to embed their VPowered Multi-Media Players into their social media channels. After a few short months of development and testing in the VLabs, VFM Leonardo’s ideation center and test market for new products and services that accelerate hotel e-business success, the VBrochure Facebook App has officially launched.

The VBrochure Facebook App enables VBrochure Ultra Premium customers to offer the ultimate, preferred hotel shopping experience to consumers from within Facebook. What VFM Leonardo found during the Beta launch is that the VBrochure App is a hit with consumers. Specifically, hotels that participated in the Beta saw on average 20% of their total media views coming from Facebook.

The VBrochure Facebook App allows hotels to:

• Combine rich and social media to create an ideal travel shopping experience on Facebook
• Embed a rich visual experience (video, virtual tours, photos, marketing copy) right in their Facebook page
• Update content in the player (media, promotions, news, events) specifically for Facebook in real-time with no technical skills required
• Drive consumers directly to their booking engine from Facebook
• Track and report on Facebook media views using VBrochure analytics tool

See the VBrochure Facebook App Live.

• Wyndham Blake Chicago
• Best Western Plus Rockville Hotel & Suites
• Hilton St. Louis Downtown
• Holiday Inn New Orleans Westbank
• Courtyard by Marriott Burlington Taft Corner

“With 500 million active users, Facebook presents hotels with a significant opportunity to market themselves.This new VBrochure Facebook App makes that even easier. Hotels can truly integrate their visual experiences with their social media initiatives to increase engagement with consumers and direct them right to their booking engine, said Paolo Boni, President and CEO, VFM Leonardo.

Current VBrochure Ultra Premium customers can add the VBrochure Facebook App by contacting their Customer Success Representative. Other hotels that are interested in getting started can learn more by contacting VFM Leonardo.


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