Search engines are dominating how consumers look for hotels despite the best efforts of suppliers to grow their online presence.
Almost three out of five consumers used a search engine to find a hotel, according to a study by the BDRC, overshadowing the 36% who browse direct on a accommodation provider's website.
The British Hotel Guest Survey 2008 also revealed city destination websites outperformed travel intermediaries such as online travel agencies, grabbing a 24% share over the 19% for third parties.
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