Teen opts to go into ice cream business cold

Coleman chose the franchise over a $10,000 scholarship after winning a contest on writing a business plan sponsored by Maggie Moo's and Future Business Leaders of America-Phi Beta Lambda.

When she won, "I was shaking so bad I could feel my earrings vibrating," Coleman says. The Oregon native had never tasted Maggie Moo's ice cream before then because there is no store in her hometown, Philomath. The chain has more than 190 stores in 43 states.

She chose the franchise over the scholarship because "it would be a really good business decision."

But James Davis, director of the Gigot Center for Entrepreneurial Studies at the University of Notre Dame and an associate professor of business, says running a business without a college education would be a struggle for any 18-year-old. "There's a real difference between writing a plan and executing a plan," says Davis, who would have chosen the scholarship. "If she receives the appropriate mentoring ... and almost a manager managing her, she might be OK."

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Source - USATODAY


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