AltiusPAR acknowledges the three 'C's' of driving revenue are 'content, content, content' by selecting Lanyon's suite of content management solutions

AltiusPAR joins a significant number of companies to use Lanyon's content management solutions for the importation, management and distribution of hotel content.

Leopoldo Toro, Managing Director and COO of AltiusPAR explained, 'AltiusPAR will now offer a significantly expanded and diverse portfolio of content related services and a commitment to provide the best and most timely technology services to our hotel customers. We believe strongly that establishing a single, global platform for hotel automation is essential to our business planning. Our positive review of Lanyon, combined with their continuous adaptation to customer needs and awareness of the marketplace, convinced us that creating this relationship made good sense.'

'We are delighted to join with and serve AltiusPAR as they grow in the hospitality marketplace', said Chris Wichers, Lanyon's Chief Operating Officer. 'AltiusPAR's requirement to manage all content across all distribution channels allowed Lanyon to provide solutions that meet AltiusPAR's demanding needs both today and as they grow.'

About Lanyon
For 22 years, Lanyon has focused on delivering exceptional content distribution technologies to the travel industry. Today, Lanyon is the recognized leader in Content Management, Channel Management and Process Improvement Solutions for the hotel industry and their partners. From its early success with GDS publishing and productivity tools to its latest Internet applications, Lanyon products are found in travel-related companies that effectively market their services electronically.

Established in 1984 and headquartered in Dallas, Texas, over 30,000 hotel properties and 120 hotel brands now use Lanyon for their content management.

www.lanyon.com